Marketing Strategies for HILTON in Europe Essay

Marketing Strategies for HILTON in Europe - Essay Example This essay analyses marketing strategy of Hilton Group Plc. Though it includes not only hotel business, most of its solutions are illustrated through its European hotels division: Hilton International. The first part of the essay starts with a company background and the analysis of its financial reports. Then market conditions are observed through PEST analysis, SWOT analysis and Porter’s Five Forces tools. Further Hilton segmentation and positioning is discussed. The next part of the essay deals with Hilton brand overview. Finally the marketing strategy of a company is analysed through the four P’s of marketing mix. A special emphasis of the essay is made on the diversification implemented by Hilton to meet different cultural expectations. The researcher then summarise what made the performance of Hilton better. Firstly, franchising strategy has allowed the company to operate its divisions along with modifying them according to changes in national market conditions. Se condly, the brand of Hilton is a synonym for the word ‘hotel’. This was achieved through a continuous quality improvement and proper positioning of services. Thirdly, customers moving to Internet were timely spotted by the board and e-commerce strategy was developed considering previous two principles. To conclude, the researcher tates that despite its international nature, Hilton is closer to customers than many local brands. The company can serve as an example for the fact, that multinational doesn’t always mean distant.

Interpretation of the Bible. How the critical reading of John assists Essay

Interpretation of the Bible. How the critical reading of John assists in the interpretation of the gospel - Essay Example The book presents an account of the ministries of Jesus in the public1. The book opens with witnesses and affirmation of John the Baptist and it concludes with the crucifixion, burial, and resurrection of Jesus. The book follows the three synoptic including Mathew, Mark and Luke. Reading the gospel of John therefore, aids in the interpretation of the Gospel because of the information or rather the summary it relays and the various factors that the author put into consideration. II. Interpretation of the bible Interpretation of the bible can be done on the major purpose of the gospel. The book on its entirety can be interpreted on what the author wanted to pass to the audience2. Reading the book, it demonstrates that the author wanted people to believe in Jesus Christ to be able to have life, salvation and eternal life. The book recounts many of the miracles that Jesus did and how he overcame death. These accounts demonstrates clearly to the believers and non-believers that indeed, th ere is God and therefore, by trusting in His name, we are assured of eternal life. John through the book aspires to reach out to the believer and his intention is to strengthen their faith in the gospel3. Going through the book, it is evident that Jesus performed all his miracles in the presence of his disciples. He wanted them to bear witness that indeed he had the power to perform miracles as directed by the Almighty Father in Heaven. John in John 2:11, mentions the effect of first sign.4 Furthermore, there are various omissions that John omits in his book probably because of the fact that some of the issues are covered in the synoptic gospels. Therefore, much information on the background of the narratives is omitted in the book. Omissions include various events and characters that happened in the New Testament and the life of Jesus Christ. The gospel’s last chapters themes from John 13-17, may not have any impact to the nonbelievers5. These chapters talk about Jesus final instructions to his disciplines, his priestly prayers and the last super that he shared with his disciplines. Non-believers may not be encouraged and motivated to change their beliefs based on these chapters. Going through John 20:31, John evangelizes the gospel of Christ through very strong words6. He tells the readers that it is written that Jesus Christ is the son of God and therefore, whoever that believes in him will have eternal life. This is a very strong message that John is passing to the readers. The verse, send a very strong message to the nonbelievers as well as believers to accept salvation to be able to inherit the kingdom of God. Reading John helps us to understand the gospel as well as other three books of the gospel. The book continued to put emphasis on witnessing and this is illustrated through various episodes such as the Samaritan at the well and John the Baptist7. Therefore, the book helps the readers both the unbelievers and believers to have and strengthen t heir faiths. There is enough evidence that is provided about the deity of Jesus through the claims of Jesus as well as many miracles that Jesus did during his life. The synoptic gospels; Mathew, mark and Luke, have also addressed some of the issues or events that are presented in John but the way they are presented in John is precise and concise hence fostering easy understanding8. John selects specific material, which he uses to fulfill his themes and purpose, and this has made the gospel to be clear and